Soma’s Got Good Genes: Nature and Nurture in Cacao Farming

Soma’s Got Good Genes: Nature and Nurture in Cacao Farming

Humans started consuming and cultivating cacao 5300 years ago. Migration and commerce spread cacao through Central and Tropical South America, and into the Caribbean. From 1500, European influence carried cacao to tropical areas around the...
What is a Cacao Ceremony? Deconstructing and Reconstructing.

What is a Cacao Ceremony? Deconstructing and Reconstructing.

The Ancient Roots of Cacao Cacao has been used for millenia in ceremonies by the indigenous people of Mesoamerica. These peoples have cultivated a close bond with the cacao plant, and weaved it like a...
Halo from Karkar:  A Special Update from a Cacao Paradise

Halo from Karkar: A Special Update from a Cacao Paradise

Dear Soma Family, We write this to you from the foot of a young palm tree on the beach beside Kuburne Village on Karkar Island, off the coast of Papua New Guinea. We’ve come here...
Understanding the Different Types of Ceremonial Cacao Beans

Understanding the Different Types of Ceremonial Cacao Beans

This week we want to explore a trending topic in the world of cacao. We’re aware some of you flirt with other cacao brands, receive their advertising advances, maybe even have a fling  from time...
Couple enjoying a sunny day on the beach, looking out at the ocean waves.

2025: New Year, Same Soma: Market Update & Price Revisions

Happy New Year, Soma Crew! 2024 was a big year for our small business. Cacao commodity prices quintupled from June 2023 to December 2024. We have always paid up for high-quality cacao (10-20x commodity market...
Corruption in the Cacao Industry: A Deep Dive The global cacao industry, which underpins the multi-billion-dollar chocolate market, is often romanticised for its cultural richness and exotic origins. However, beneath this appealing surface lies a complex

Corruption in the Cacao Industry: A Deep Dive

The global cacao industry, which underpins the multi-billion-dollar chocolate market, is often romanticised for its cultural richness and exotic origins. However, beneath this appealing surface lies a complex web of socio-economic challenges, with corruption being...
The Illusion of Fair Trade: A Closer Look at Developed-World Guilt The Illusion of Fair Trade: A Critical Analysis of Cacao Production and Certification In recent years, the appeal of fair trade certification has grown, especially for ethically conscious

The Illusion of Fair Trade: A Closer Look at Developed-World Guilt

The Illusion of Fair Trade: A Critical Analysis of Cacao Production and Certification In recent years, the appeal of fair trade certification has grown, especially for ethically conscious consumers seeking to support sustainable practices. However,...
Cacao Industry: Price Increases & Challenges Dear Soma Crew, Cacao grows in paradise. Crops can only be grown in areas within 20 degrees of the Equator with high year-round temperatures and ample annual rainfall. Most of the world’s cacao is grown in West

Cacao Industry: Price Increases & Challenges

Dear Soma Crew, Cacao grows in paradise. Crops can only be grown in areas within 20 degrees of the Equator with high year-round temperatures and ample annual rainfall. Most of the world’s cacao is grown...
What’s all this fuss about “ceremonial cacao”? In recent years, so-called "ceremonial cacao' has been gaining popularity across the globe, and this trend is just starting to make its way to Australia. But what is all the excitement really about? Why are p

What’s all this fuss about “ceremonial cacao”?

In recent years, so-called "ceremonial cacao' has been gaining popularity across the globe, and this trend is just starting to make its way to Australia. But what is all the excitement really about? Why are...