Last week North Queensland flooded. Cardwell, forty minutes’ drive from Soma HQ, received 1700mm of rain (about three times Melbourne’s annual rainfall) in seven days. Gratefully, Soma is safe. Our team put all the cacao on the top...

Tomorrow we fly out of Mexico, on our way to Australia via a yoga course in Thailand. A large shipment of our beloved Mexican cacao is also on its way, and should be on sale in a...

Happy New Year, Soma Crew! 2024 was a big year for our small business. Cacao commodity prices quintupled from June 2023 to December 2024. We have always paid up for high-quality cacao (10-20x commodity market...

The global cacao industry, which underpins the multi-billion-dollar chocolate market, is often romanticised for its cultural richness and exotic origins. However, beneath this appealing surface lies a complex web of socio-economic challenges, with corruption being...

The Illusion of Fair Trade: A Critical Analysis of Cacao Production and Certification In recent years, the appeal of fair trade certification has grown, especially for ethically conscious consumers seeking to support sustainable practices. However,...

Dear Soma Crew, Cacao grows in paradise. Crops can only be grown in areas within 20 degrees of the Equator with high year-round temperatures and ample annual rainfall. Most of the world’s cacao is grown...

In the stillness of the early morning, there exists an opportunity to infuse our days with purpose. Enter our morning cup of cacao. This ritual, grounded in both science and the art of self-care, is a...

"𝘛𝘢𝘬𝘦 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘤𝘢𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘳𝘰𝘯𝘵 𝘦𝘯𝘥 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘥𝘢𝘺, 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘳𝘦𝘴𝘵 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘥𝘢𝘺 𝘸𝘪𝘭𝘭 𝘱𝘳𝘦𝘵𝘵𝘺 𝘮𝘶𝘤𝘩 𝘵𝘢𝘬𝘦 𝘤𝘢𝘳𝘦 𝘰𝘧 𝘪𝘵𝘴𝘦𝘭𝘧. 𝘖𝘸𝘯 𝘺𝘰𝘶𝘳 𝘮𝘰𝘳𝘯𝘪𝘯𝘨. 𝘌𝘭𝘦𝘷𝘢𝘵𝘦 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦." – Robin Sharma, author of The...

Black Friday has become synonymous with consumer frenzy. Every year, shoppers flood stores and websites in search of the biggest discounts, often buying products they don’t need, simply because they’re cheap. But behind the allure...