This is heaven for true chocolate aficionados of the type who truly appreciate a deeply chocolaty flavour and smooth mouth feel. Yes, it sits a bit higher on the price scale yet the love and commitment to making this product is evident in all aspects from taste to the careful packaging in which it arrives. To be frank, the selling point for me was none of that - but I was super happy that the experience turned out this grandiose. It was the ethics and philosophy of sustainability and fair trading that caught my interest. Highly recommend.